Becoming an Icon

Project Details

Scope: Icon, Branding, Visual Language

Role: Art Director, Designer, Illustrator

Client: Coolr

The Situation:

With a new app and fresh branding, a visual language was needed to support the user interface and reinforce the Coolr brand.

The Strategy:

Because the app was available on iOS, Android, and the web, the iconography needed to mesh well with each platform's native UI while still being unique to the Coolr brand. Readability and recognition of each icon was also key.

The Solution:

A sleek and tapered aesthetic communicated modern professionalism and the icons were executed with pixel-perfect design. Adhering to the multiple resolutions supported in iOS and Android, each icon was crafted to keep crisp, sharp edges no matter what the screen size.

Jason Santos


Art Director | Designer | Illustrator | All-around Keen Guy