During the course of product design at Coolr, we partnered with a few key local companies to alpha test feature sets and help mold the future of our enterprise app. One of the friction points that kept surfacing in user testing centered around content creation. We found that users did the majority of their work on desktop or laptop computers and having to switch to their mobile device to post content was not a seamless experience. Survey data told us this resulted in users opting not to share within the app.
In order to remove the friction and make it as easy as possible for our users to share information with their teams, I proposed we test a web-based composer that would bridge the gap between our users' mobile devices and workstations. Working closely with our Product Manager and utilizing the data we gained from user surveys, I quickly mocked up lo-fi wireframes for user feedback with a small set of our user base. Taking the initial feedback, we distilled the web composer feature set down to the basic asks to form a baseline for our prototype.
I translated the lo-fi wireframes into a workable framework that our engineering team could quickly build. Without spending a lot of valuable developer or design resources, we were able to quickly get a working prototype up and running and in front of our users. Our alpha testers were delighted to be able to seamlessly share into the Coolr app from their workstations and we were able to set a baseline to build on for our web portal.