One function of a marketing designer is to support the sales team and provide visual tools to help pitch prospective customers.
Each stage of the sales process needed specific creative. Exploratory inquiries could utilize generic product templates to garner interest in the platform. Official pitches required highly researched and targeted creative. Utilizing information gained from lead generation surveys and the sales team, we were able to distill the key issues prospective customers were looking to solve. I then tailored a fully branded and custom program mockup that addressed these issues and show what the Limeade platform could do for the customer's organization.
Each pitch required different assets depending on the stage of the sales process and the size of the account. For most, a branded program mock-up and printed supporting collateral were given to the sales team to assist with their pitch.