One of the great things about building a startup is helping develop all facets of the company. Coolr needed a website to communicate its product, features, and value and help capture the market share in the employee engagement industry.
The website needed to be flexible and agile, just like Coolr as a company. With product features still being developed and evolved, content was often changing.
Using mobile-first design techniques, I merged facets of the Coolr brand with an adaptive framework to ensure cross-browser and multi-platform functionality.