Jason Santos | Art Director
Coolr.io website

Going to market

Project Details

Scope: Web, Branding

Role: Art Director, Designer, Front-end Developer

Client: Coolr

The Situation:

One of the great things about building a startup is helping develop all facets of the company. Coolr needed a website to communicate its product, features, and value and help capture the market share in the employee engagement industry.

The Strategy:

The website needed to be flexible and agile, just like Coolr as a company. With product features still being developed and evolved, content was often changing.

The Solution:

Using mobile-first design techniques, I merged facets of the Coolr brand with an adaptive framework to ensure cross-browser and multi-platform functionality.


Jason Santos

Art Director | Product Designer | All-around Keen Guy